xero certified partner

We are a Xero certified practice who can help you gain the most from your business using Xero.

why use us

We magnify the things that make a difference.

Our focus is on utilising current information to help you make the best business decisions today.

At Innovative Advisory we look at the full picture, from your finances to future planning, to help you achieve the results and lifestyle you want.

You work hard for your business, we will too!

why use us

Targeted success through innovation.

Advances in technology have streamlined how NZ businesses operate, but it can be daunting to know where to start. We’ll help you find the best fit and guide you through the process.

client spotlight

We love our clients and we like to make a fuss over them!

We’re all about giving back too. If you hop on over to our social media pages, you’ll see that all our clients are in the draw to win our client spotlight.

Every month, a client is randomly selected and highlighted on our socials, nothing like some free advertising!

Each winner also receives a sweet prize which is usually a voucher from another of our amazing clients! We’re all about sharing the love here.

client portal

We have a portal to keep you up to date

We are committed to using technology to make your life easier! With that in mind we are delivering a customer-centric approach to our services by developing our own client portal.

Each of our clients gets their own personalised login to help them navigate through their business journey. In your portal we will load your tax payments so you can see at a quick glance any that you have on the horizon and incorporate them into your cashflow. We also have helpful guides, goal tracking and storage space for important docs such as Tax Returns and Financial Statements. No more searching for that email you got months ago to find what you need!

why usE us

We recognise that every business is different

Every mission, vision and goal is unique. We’re here to encourage and motivate you by providing an innovative advisory service that is tailored to you.

The personal touch.

Advanced technology has given us the ability to meet with anyone, anywhere. Want to catch up in your pjs? Sure! Too cold to leave your nice warm house? No problem! On the other side of the country but think we’re the right fit for you? No worries at all. Technology allows us to service clients nationwide.  

Looking beyond what’s in front of us is a vital element here, which is why we love to visit our clients onsite to see how your business operates first hand. This enables us to grasp a better understanding which means we can provide tailored advice to suit your individual needs.

Across the other side of the country? No problem, we enjoy visiting our clients from all over NZ - Business trip? For sure! We’ll bring the coffee!

Meet our team

We’re a friendly bunch with a love of numbers. Come see us today!
Jade Williams
Director, Chartered Accountant
With a background in trades and services, Jade brings big thinking to small businesses.
Clementine Kumeroa
Director, Chartered Accountant
Combining a holistic approach and technological solutions, Clem helps your business to operate more efficiently.
Melanie Edwards
Director, Chartered Accountant
By utilising your resources on hand and with an aptitude for efficiencies, Mel can simplify and streamline your processes.
Anja Lister
Accounting Specialist, BBS
Your go to advisor to supercharge your business growth, with strategic planning, goal setting, budget management, and stakeholder communication, all tailored to your unique needs.
Tuesday Brown
Office Manager
As part of the IA whānau, I’m here to keep the people happy and the plants alive! Every business needs a welcoming front of house with impeccable customer service.
Meet the team


Stay up to date

News and industry updates plus helpful tips on managing your business.

Melanie Edwards
December 5, 2022

Top 3 ways the Interest limitation rule of residential investment property can affect you

What interest can and cannot be claimed on your rental property? Find the answers to your questions here!
Read more
Jade Williams
July 1, 2022

What is Provisional Tax?

What is provisional and terminal tax? And why does it drain your bank account!?
Read more

Customer testimonials

See what other business owners say about Innovative Advisory.

I have used Jade at Innovative Advisory since I started my own business. Jade has been essential to the growth of my business, from the helpful tips to answering my questions she’s been fantastic. The service they offer is far more than just figures and accounting, it's guidance & support that’s invaluable. I’m not sure where my business would be without them!

Shane Hogan

Shox Electrical Limited

Innovative Advisory has simplified the compliance process for us, removing additional paperwork I don’t have time for, so I can focus on other areas of my business. They have already provided tax planning advice that has helped make significant savings. I can trust them to give me accurate and timely advice.  

David Nathan

Fisher Windows Wairarapa