About Innovative Advisory

We use innovation to connect PEOPLE to numbers to help them do business better.

Your Trusted Advisors

We make it our business to get to know your business. What drives you? What’s going on in your industry?
We ask the right questions to help us understand your business inside out. Why? Because as much as we love numbers, we don’t think you should be treated as one. 

Our core values

Culture
Happy. Supportive. Inclusive.
Whānau
Family First. Period.
Real talk
More action. No BS. No fluff.
Innovative
Creative. Forward Thinking. Outside the box.
Work hard
Play hard. Do the mahi, get the treats.
innovative advisory

Meet the team

We use innovation to connect PEOPLE to numbers to help them do business better.

Melanie Edwards
Director, Chartered Accountant

By utilising your resources on hand and with an aptitude for efficiencies, Mel can simplify and streamline your processes.

Jade Williams
Director, Chartered Accountant

With a background in trades and services, Jade brings big thinking to small businesses.

Clementine Kumeroa
Director, Chartered Accountant

Combining a holistic approach and technological solutions, Clem helps your business to operate more efficiently.

Anja Lister
Accounting Specialist, BBS

Your go to advisor to supercharge your business growth, with strategic planning, goal setting, budget management, and stakeholder communication, all tailored to your unique needs.

Tuesday Brown
Office Manager

As part of the IA whānau, I’m here to keep the people happy and the plants alive! Every business needs a welcoming front of house with impeccable customer service.

Melanie Edwards

Director, Chartered Accountant

mel@innovativeadvisory.co.nz

Hi! I’m Mel, your film fanatic, riesling-drinking, adrenaline junkie, local accountant. I'm born and raised in the Wairarapa, so I know the area well.

I’ve been an avid traveler over the years. Traveling has and always will be a passion of mine, I love getting out and experiencing other countries and their cultures, which transpires nowadays as I really enjoy getting out and visiting my clients. Let me bring you the coffee!

Accounting has always been on the cards for me. I am your typical number cruncher, but not your typical accountant. I want you to enjoy being a part of your business, l can break down all the jargon and make numbers seem like a breeze.

Let me kick your taxes into shape and take on the side of your business you dread. Along with financials, I’ll be on hand to help with strategic planning, growth and personal development.

With three children at home (not including the husband), I understand the need for balance more than ever before. After all, there’s more to life than work!

I’m passionate about helping you pinpoint and achieve your goals, running your business in a way that gives you some well-earned down time.  

Jade Williams

Director, Chartered Accountant

jade@innovativeadvisory.co.nz

Hi all! I’m Jade, mother to two wild children, one fur child and one man child. I'm your adventure seeking Accountant with a love for good books, good wine and good spreadsheets.

I’m surrounded by tradies - my husband, dad, brother and majority of my friends work in trades - I was once even a junior tradie myself! My days as a rookie plumber may be long behind me, but the “straight to the point, don’t beat around the bush” attitude is still strong.

You might say I don’t fit the stereotypical idea of an accountant - and that’s ok with me! Don’t get me wrong - I love diving into cash flows, financial performance, KPI’s and all the rest, but it’s not just about the numbers to me. It's recognising the operational insights that the numbers can help to highlight - the efficiencies needed to help your business become a finely-tuned, well oiled machine.

Bridging the gap between Accounting jargon and clients understanding is what I strive for. Not everyone speaks our language or understands numbers the way we do - our minds all work in different ways so I enjoy presenting info to my clients in a way that they can actually understand. We're not here to confuse you.

I want you to spend as little time on the background stuff as possible and more time doing what you’re passionate about, whether it’s offering your services that bring in the money, spending time in the garden or heading out on the boat. More time in your back pocket means that you're not burdened by the boring book work and can better focus on other aspects of your business or life.

I do this by combining my fresh, modern and energetic approach with technology to help your business flow more efficiently. Give me a call for a fluff-free chat about how we can help.

Clementine Kumeroa

Director, Chartered Accountant

clem@innovativeadvisory.co.nz

Hi! I'm Clem - a wining and dining, reality-TV watching, social netball playing, jetsetting Accountant and mum of two young kids (a newborn and a toddler entering the terrible twos, wish me luck!).

Problem solving has been my jam since I can remember, which led me to becoming a Chartered Accountant nearly 10 years ago. For the most part I've spent my career in public practice with a stint in management accounting, meaning I've seen accounting from both an internal and external perspective and have the ability to view the full picture.

I grew up surrounded by self-employed entrepreneurs and I've witnessed how hard they work. These days, it’s even closer to home as my husband is self-employed in the trucking business, so I know first hand the challenges small businesses face. As a fan of a good spreadsheet (a must for all accountants!) and a lover of efficient technology, I want to help you to make sense of your financial decisions so you can 'take a load off' and focus on what you love.

I’m not the accountant you see once a year and come out of the meeting none the wiser (just a tad poorer). I’m your go-to trusted advisor, someone who adds value and allows you to thrive. So, leave the boring bits to me and get back to enjoying your business.

Anja Lister

Accounting Specialist, BBS

Hej, I'm Anja Lister, and I've got a bunch of knowledge to bring to the accounting scene! If you're into straightforward, no-nonsense approaches, then I'm your person. I'm all about rocking it in Business Growth and I'm driven when it comes to helping you succeed and achieve your goals, both personal and business.

I'm also known for my boundless energy and love for people. Around here, they say I've got a big heart and that I'll bend over backward to support, which I extend to local community groups as well such as Wainuioru School and Māori in Business Wairarapa.

I was born and raised in Sweden, but now I proudly call myself a Swewi. When I'm not crunching numbers, you can catch me swimming, surfing, camping, or just taking a stroll with my dogs. I balance working with being a Māmā to three awesome boys that I love spending time with. I am always up for an adventure so never a dull moment around here!

I'm super passionate about teaming up with people to make business magic happen. Together, we'll figure out the path that suits your journey best. I truly believe in the power of "Nothing is impossible - the word itself says I'm Possible!"

My focus? Helping you make a plan, set goals, find your vision and core purpose, manage budgets and targets, and make sure all those pesky filing requirements are met. Plus, I'll be your go-to person for liaising with key stakeholders to make sure you get the top-notch service you deserve.

If you would like me to be part of your team, get in touch and let's chat to see how I can help your business shine!

Tuesday Brown

Office Manager

office@innovativeadvisory.co.nz
021 190 8036

Kia Ora! I'm Tuesday Brown - the one and only and friendly to a T!

I try to keep up with my two boys and like to think of myself as a fun Mum! You’ll find us happiest when we are camping and road tripping around this beautiful country together, lighting a fire and making great food!

As part of the IA whānau, I’m here to keep the people happy and the plants alive! Every business needs a welcoming front of house with impeccable customer service.

Supporting these three boss babes is a pleasure, they make work life a breeze and a healthy environment to be in. I’m very proud to be part of such a dynamic, forward-thinking team! Yeah the girls!